Class #3 Identifying Your Target Market – Many business owners make two key mistakes in marketing: 1) either they tend to be comfortable with only people like themselves, so their market is too small, or 2) they want to appeal to everyone, afraid they will opt someone out, so their market is too nebulous. Once you identify your Target Market you will be able to:
* Communicate effectively from your heart with ‘your people’, getting their attention and positive response
* Select relevant images that resonate with your target market –“one picture is worth a thousand words. Learn the type of images that grab the attention of and speak to your target market.
* Write marketing materials that speak the language of your target market and ensure their interested response, either for more information, or ready to purchase your services
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